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MSN First Major ISP to Deploy TrueSwitch Service
NEW YORK, May 21 -- Esaya Inc., a leader in Customer
Account Migration solutions, announced the commercial launch of
its TrueSwitch platform today. TrueSwitch is the most comprehensive
ISP Account Migration system available and is the first of its kind
to offer subscribers a simple, fast and entirely automated switching
experience. The features include: copying a user's personal applications
to the new ISP; notifying friends and family of the change in e-mail
address; forwarding e-mails arriving at the old provider and also
automatically canceling the former ISP account. With Esaya's TrueSwitch
platform, MSN Internet Access and other ISPs can give their potential
subscribers the ability to adopt their services easily.
"We are very excited that MSN -- one of the world's largest
ISPs -- elected to be the first to offer TrueSwitch services to
their new subscribers. Increasingly, ISPs need to focus on attracting
customers from their competitors. Only TrueSwitch delivers an automated,
easy-to-use and comprehensive solution to overcome all of the major
barriers to switching ISP accounts," said Thomas Isaac, CEO
and founder of Esaya, Inc. "Our TrueSwitch service has given
MSN a strategic tool to grow their customer base by actively targeting
AOL users wishing to switch."
"We're pleased to work together to offer a key ingredient
of our overall AOL Switcher Campaign," said Bob Visse, director
of MSN at Microsoft Corp. "Esaya's TrueSwitch tools make it
easier for AOL's dissatisfied customers to make the Switch to MSN."
The Innovative TrueSwitch features:
- Data Migration: Copies emails, calendars and contact lists
between
ISPs.
- Email Change Notification: Upon request, an automatic notification
is
sent to a user's contacts.
- Email Forwarding: Automatically forwards emails sent to the
old e-mail
address to the new one.
- Account Cancellation: Automates the cancellation process for
the users
and relieves them from the hassle of calling and canceling their
accounts personally.
About Esaya, Inc.
Esaya Inc, is the leading developer of Customer Account Migration
Solutions and is the only company to offer a comprehensive ISP switching
platform. The innovative TrueSwitch Platform is robust and offers
rapid deployment time to its clients who will have a powerful array
of features to choose from. The company's corporate headquarters
is located at 6 West 18th Street 2nd Floor, New York, NY 10011;
Phone: 212-206-0261. For more information on Esaya's TrueSwitch
platform, please visit http://www.trueswitch.com.
# # #
Press Contact:
Jill Miley, Director of PR
(415) 254-6498, jill@esaya.com
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