NEW YORK, NY. – November 9, 2004 Esaya, Inc., a leading provider of Internet utilities and customer account migration solutions in the US, today announced the adoption of its TrueAssistant toolbar with integrated search as well as the TrueBlock popup blocker by Grupo Media Capital, SGPS, SA, Portugal's main and most complete media company. Media Capital intends to offer the popup blocker and search assistant to its entire IOL subscriber base as a service under the brand name Bloqueador IOL.

"The TrueSuite product line encompasses a range of Internet security, privacy and convenience tools and has proven itself as a powerful solution enhancing ISP customer acquisition and loyalty. We are pleased that a prominent provider such as Media Capital Group is our first European customer," said Thomas Isaac, CEO for Esaya, Inc.

TrueAssistant tool-bar and the TrueBlock pop-up blocker are components of TrueSuite, which comprises several tools including a spyware eliminator, personalized SPAM filter, firewall and more. Each product in the suite is fully customizable and provides ISPs with a cost-effective best-of-breed solution. Hence, ISPs can deal with just one company for all their needs in these areas while ensuring maximum satisfaction for their end users.

"For a major ISP such as IOL, Media Capital Group's internet brand, it is crucial to have robust, full-featured and easy to use product. We were pleased to select Esaya's Trueblock not just because our evaluations determined it was one of the best solutions, but because they have an excellent track record of customer satisfaction," said Lourenco de Almeida, Director of Online Services.

ABOUT MEDIA CAPITAL GROUP
Media Capital Group is one of the leading media groups in Portugal. The group has many media enterprises including TVI (television channel); MC Radio; MC Exteriores (Outdoor); Economica and Expansao (publications); NBP (TV production); World Editing; and MC Multimedia - IOL portal (Internet). IOL is linked to all 21 Media Capital web sites.

ABOUT ESAYA, INC.
Esaya, Inc. is the leading provider of Internet utilities and customer account migration solutions. Its flagship product -- TrueSwitch -- removes barriers users face related to email interruption when they switch to a new mail platform or a new Internet Services Provider. Esaya's new product line -- TrueSuite -- it also targeted at ISPs and comprises utilities such as Spyware remover, firewall, toolbar, pop up blocker, internet history eraser, and more. Since its launch in 2002, TrueSuite components have been downloaded by over 1.6 MM end users and has been deployed at several ISPs including 6 of the worlds largest. For more information on Esaya's product lines, please visit http://www.truesuite.com. and http://www.trueswitch.com.

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Contact:
Esaya, Inc.
Neil Denney
(212) 206-0261
neil@esaya.com