TrueSwitch Platform Gives ISPs the Ability to
Provide Easy email-switching for Users

NEW YORK, NY. – December 3, 2002 – Esaya Inc., a leader in Customer Account Migration, announced today that they signed Great Barrier Reef (GBR), a privately held Internet Service Provider (ISP) covering most major cities across the United States. Esaya’s TrueSwitch platform will provide simple, fast and automated switching capabilities for users wanting to migrate personal account email and data to GBR.

The TrueSwitch Platform takes the aggravation out of switching from other ISPs to GBR by providing a quick process that enables subscribers to automatically move their saved or stored emails and address book to GBR while also forwarding emails for 30 days and canceling the user’s previous ISP. Friends and family are notified of the email changes with a single, and if the user wants, personalized message. The entire process is done in a matter of minutes.

"Great Barrier Reef anticipates that value-conscious internet users will see the TrueSwitch offering as additional incentive to make the switch from high priced ISP's to GBR's affordable, hassle-free service," says Mike Hardy, Chief Operating Officer of Great Barrier Reef, Inc.

“GBR adopted our TrueSwitch Platform because it is an essential part of their strategy to grow their business,” said Thomas Isaac, CEO and Founder of Esaya, Inc. “Now they have a competitive edge over other ISPs while at the same time giving their users what they’ve been asking for – a reliable, easy way to switch ISPs.”

About Esaya, Inc.
Esaya Inc. is the leading developer of Customer Account Migration Solutions and is the only company to offer a comprehensive ISP switching platform. The innovative TrueSwitch Platform is robust and offers rapid deployment time to its clients who have a powerful array of features to choose from. The company’s corporate headquarters is located at 3 West 18th Street 6th Floor, New York, NY 10011; Phone:212-206-0261. For more information on Esaya’s TrueSwitch platform, please visit http://www.trueswitch.com.

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Press Contact:
Jill Miley, Director of PR
(415) 254-6498, jill@esaya.com