Have you ever thought about changing your bank account, but never quite got round to it? If so, you're in good company. In a survey last year, nearly one in three people told us they'd thought about switching but hadn't taken the plunge. In our surveys, we've asked about switching banks. Most respondents who had done it said their old bank neither helped them nor hindered the process. Most also said the new bank helped very little with the switch.

If you're unhappy with your current bank, or if you're moving and need to find a new bank, one of the most tiresome tasks can be transferring the online banking payments that are tied to your checking account from one institution to another. It's a tedious job, especially if you're paying a host of bills -- mortgage, insurance, cable, vehicle loan and the like -- through this method.

Our market is busy professionals, who are confident users of financial services and early adopters of new ideas and technology. They are building income, rather than having wealth, but whilst making money is important to them, many feel they have better things to do than manage it carefully. They will shop around, but essentially are looking for financial brands to trust. Whilst many have both the motivation and the reasons to move to a better bank, perception of a difficult switching process often prevents them from doing so. Our new Trueswitch for Online Banking switching process makes it easy for these people to switch their online banking accounts.

The result of this development is that Banks are able to use Esaya to build and maintain the customer account migration product while allowing them to focus on building their business.